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“Green is the prime colour of the world, and that from which its loveliness arises.”

Pedro Calderon de la Barca
What:
Ted Baker's Classic Comedy Heroes
A 20pp A6 + cover with one of the most complicated pop ups I have ever seen, the pop up was researched and developed by ourselves in conjunction with the customer and had over 20 glueings for each copy. The main part of the text was perforated so could be used as actual postcards. Including Comedy heroes such as Benny Hill, John Cleese and Tommy Cooper.

With:
Text: Silk 350gsm.
Cover: Cirio Cherry 350gsm
Pop: One sided folding box board 620 micron.

How:
Printed in 4 process colours throughout. Text was then perforated and stitched into cover. The pop up parts were all laid out and printed on a separate sheets, these were then die cut and assembled in part before finally being attached to the inside back of the book. A Belly band was added to keep the job flat as it tended to bow with 20pp text on 350gsm and then a large pop up also added.